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Expert Business Advice
We help make your business more effective, referable and profitable.

We provide innovation programs and strategic planning to SMEs & Corporate Clients to Create New Uncontested Market Spaces, Unlock Leadership Potential and Achieve Greater Profits!

And We Guarantee Our Work.

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Are you starting a new business or perhaps you’ve got a great idea and require a profitable business model? We will show you how to plan and create a business model that would upsurge the commercialisation of your idea and create a strong competitive advantage that is difficult to replicate.

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Grow your business by 45–85% and increase your profitability by 50% within the next 12 months. We use proven, tried and tested blue ocean strategy tools to create a unique value innovation that will result in leap in value for your business and your customers fast and at low cost.

World on hand


Stop trying to beat the competition and focus on creating new and uncontested market space. Discover how you can leave rivals behind while sustaining spectacular growth for your company utilising breakthrough Blue Ocean Strategies. Let’s help you create next product or new markets space!

As a Business Owner

I know what you are going through!

I was in your position 20 years ago! I worked endless hours to establish my business, trained my employees, perfected my products and services, implemented formidable growth strategies; but at earlier stages lost direction and felt disenfranchised and disconnected with my greater goals and ultimate vision!
Turning my passion into a business was the ultimate dream, but realising that dream didn’t’ come easily, it was hard work, and there were challenges around every corner and every step. Fortunately, I met a great business mentor and had access to strategic business knowledge and guidance from an experienced professional and got on my successful path of building several multi-million dollar businesses.

Do you feel that in spite of all your hard work, your company may not be headed in the right direction or you may even be stuck in growth limbo; paralysed between procrastination to make the necessary changes and progress? My business coaching services will help you shift you gears back into full throttle and propel your business to become profitable and investor attractive.
Our thriving clients often cite our strategic leadership mentoring as a critical component of their success.
Results show that entrepreneurs who use our services reap the benefits of our Blue Ocean Strategy & Leadership approach, thus realising breakthrough value innovation into their operation. – Michael Yacoub, Founder & CEO Advantex360

Plant grows from money


Are you one of the large numbers of businesses and individuals looking for funding for their new idea and/or seeking extra capital for business growth? Want to make your idea or business investor attractive?



Sooner or later every business owner is faced with the decision of whether or not to sell his or her business. Our ultimate objective is to maximise the value of your business by reducing the business’s dependence on you to generate sales and cash flow.


Ready to enhance your leadership? Produce measurable outcomes by influencing self and others to make positive changes in areas that produce human capital and performance that will profoundly transform both business and personal success.

You will never again see your competition in quite the same light”

– Carlos Ghosn, President and CEO

Nissan Motor Company


Blue Ocean Strategy

We shift your focus from competing in existing market spaces to creating new uncontested ones with differentiation and value innovation.

Let’s show you how blue ocean strategy can help, grow new markets,  multiply your profits and unleash your untapped leadership potential!


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The CEO, Michael Yacoub is a trusted Advisor and Coach to some of Australia’s top companies sharing his business acumen and entrepreneurial spirit.

Michael is passionate about getting you outside your comfort zone where true success and opportunity exists.


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AdvantexSOS is our flagship online solution based on the Blue Ocean Strategy process. It harnesses online marketing tactics to make your business referable.

We work with you to align your business strategy with your online objectives, to clearly articulate your customer’s value proposition.


“Working with a highly talented strategic thinker like Michael Yacoub was the best strategic decision for Dominic Versace Wines and its brand”.

Armando Verdiglione – Managing Director, Dominic Versace Wines

Old man with wine in hand

We had a very rough patch, things were going in the wrong direction, sales were down, profitability was up the creek, and team moral was at its lowest!

Michael Yacoub came in to our business introduced proper business structure and systems. He then turned our attention to our greater goal introduced marketing strategies for both on line and off line and increased our sales by 450%.

Michael’s business coaching and mentoring improved our business tremendously. Our life and lifestyle are now a bliss.

It was an absolute pleasure to have Michael Yacoub at our head office in Doha Qatar where he worked with our management team to develop our ERP-CRM & SRM platforms.

Michael is an outstanding business consultant, he introduced new ideas, great strategies and cost saving measures to our regional operation.

Michael also helped coach our team in the implementation process and installed change management channels which increased our output efficiency factor by 35%. I have no hesitation in recommending Michael Yacoub and look forward to continue working with him.

From our very first meeting with Michael I knew he was going to be the right Business Coach and Consultant to assist us with our new start up business. Michael has an air of energy and enthusiasm which is contagious. He has assisted me in seeing our new business in a very different light with a realisation this is going to be an amazing journey for all of us.

Michael is like an Eveready battery, he just keeps on keeping on! His knowledge of Business in all areas including his philosophy is a complete package and he never ceases to amaze me. I would recommend Michael to anyone who requires mentoring and guidance or even if you need to be around someone who can give you a serving of Inspiration, you’ve found the right guy!

Thank you Michael and I look forward to our ongoing business relationship…

Louise Livingstone - Managing Director , Xrcise Fuel


510, 2017

How Blue Ocean Strategy’s value innovation is revolutionizing global industries!

By | October 5th, 2017|Blue Ocean Strategy, Innovation|0 Comments

The essence of Blue Ocean Strategy is deep-rooted in value innovation. It challenges businesses into taping uncharted waters of new market space, instead of contesting in traditional, ‘Red Ocean’ spaces. Blue Ocean Strategy represents the [...]

We are considered as the secret weapon for SMEs & top corporate business leaders,

here are some of our clients

Advantex360 Clients

Gold Coast and Brisbane Business Coach and Consultant Michael Yacoub is a Strategic Advisor to Numerous SMEs and Corporate Clients.



Advantex360 provides solution focused – innovative business thinking to give our clients the highest quality advice possible.

Accredited Blue Ocean Strategy Consulting & Coaching Australia 

Gold Coast | Brisbane | Sydney | Melbourne | Adelaide