The global phenomenon ‘Blue Ocean Strategy’ international best-seller with over 3.5 million copies sold

Find out why Blue Ocean Strategy has been enbraced by organisations and industries worldwide. , Blue Ocean Strategy will challenge everything you thought you knew about the requirements for strategic success .

There are two ways to create blue oceans. One is to launch completely new industries, the other is to create a blue ocean from within a red ocean expanding the boundaries of an existing industry.

Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans untapped new market spaces ripe for growth. ‘Blue Ocean Strategy’ presents a systematic approach to making the competition irrelevant and outlines principles and tools any organisation can use to create and capture their own blue oceans.

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Tony Robbins Blue Ocean Podcast

What is Blue Ocean Strategy?

Create. Don’t Compete

Blue Ocean Strategy Intro

6 Red Ocean Traps

Blue Ocean Basics

Red Ocean versus Blue Ocean

  • Compete in existing market space
  • Beat the competition
  • Exploit existing demand
  • Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost
  • Create uncontested market space
  • Make the competition irrelevant
  • Create and capture new demand
  • Break the value-cost trade-off
  • Align the whole system of a firm’s activities in pursuit of differentiation and low cost

Your Move!

Live in a red ocean of shark infested waters….or move to a blue ocean and make the competition irrelevant.

Incredible Strategies: The Proof Is In The Pudding

In a 10-year study of 108 companies, it was found that 86% of new product launches were line extensions and only 14% were attempting to create blue ocean markets. Yet that 14% generated 38% of total revenues and 61% of total profits”. Kim and Mauborgne (2005). It is an indisputable proof of the blue ocean success.


The profit and growth consequences of creating Blue Oceans (Kim and Mauborgne, 2005)

Those Are Just A Few Main Advantages, There Are Plenty More

  • Reconstruct market boundaries

  • Focus on the big picture

  • Reach beyond existing demand

  • Achieve the right strategic sequence

  • Overcome organisational hurdles

  • Builds execution into strategy

  • Looks across alternative industries

  • Redefines the Industry Buyer Group

  • Decrease simulation and create sustainable competitive

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