1. What Problems are You Solving?
Start by defining what problems you are solving for your customers, and why is your product uniquely qualified to fulfill your customers’ needs? This will allow you to position your product to be more advantageous than your competition’s product.
It is not enough having an outstanding product you must make your product unique and ensure that it fills the void that your market wants with a Compelling Selling Proposition. If your product or service is not better than the competition’s your marketing can’t effectively communicate any unique and advantageous qualities to your target market. Creating a compelling and unique selling proposition by communicating to your customers your point of difference is another way to position your product as being better than the competition.
2. Who are your Ideal Customers, and how to attract them?
Identify your ideal customers and find out the best way to sell to them, which common needs and goals they possess and the psychology of why they buy. Research what words they use on line to find your product or service and then use this information to optimize your marketing and website to “connect” with your market’s desires and to give them what they want. Your message to market match is an excellent way to a superior online marketing that will optimize your website and will ultimately generate more leads and sales than your competition.
We utilize a strategy called “Online Conversion Rate Multiplier” or OCRM for our clients’ websites. OCRM is the process of making your website generate more results by being more persuasive, more proactive and easier to navigate for your visitors so more of them find what they’re looking for and take action. OCRM is the fastest and easiest strategy for increasing and multiplying leads and sales online from your website. Plus, it’s the best way to significantly increase your leads and sales without having to spend lots of money on generating your website traffic. Indeed, it’s the first step that should be taken before increasing your targeted traffic.
3. What is your Online Referral Marketing Activity?
Referral-generated customers are an inexpensive and most profitable source of new business. As a matter of fact, these referred customers also tend to buy quicker, negotiate less, buy larger quantities, and refer even more business to you. Use online referral systems to increase the results generated from all of your advertisements and marketing techniques by getting your customers to spread the word about your company to bring in even more sales.
To make your business referable use “referral marketing systems” – techniques and tools that you can easily integrate into your business that will proactively generate referrals. For example, just concentrating on providing outstanding service will result in happier clients who will give your business great reviews and indirectly refer new business to you. Consider linking your website with other companies that could provide you with potentially lucrative partnerships and be sure to share the wealth with them. Start an “affiliate program” for your website to get other sites to send visitors to you. Give every customer who purchases from you five 10% discount cards that they can give out to their friends and watch the referrals roll in. There are amazing rewards to be had with huge profit potential if you could integrate a handful of new referral systems into your website every month!
Offering free and good content, resources and interactive tools on your website do not only attract your target market but also it is a great strategy for increasing your referral sales and leads. The more generous your website is, the more likely your visitors will experience satisfaction with it and refer it to others.
4. How effective, if any, your Search Engine Optimization (SEO)?
Recent research has shown that more than 90% of all Internet users look for websites, products and services by using search engines like Google, Yahoo etc. and online directories. Approximately 95% of the clicks on the search engine results pages (SERPs) are on the top 3 ranked websites (not the paid listings). Plus the top sites are considered “more trustworthy” and there are no pay-per-click fees involved which means lots of low-cost high-quality visitors for you. In other words if your site isn’t listed at or near the top, it may as well not exist!
Ensure your site is ranked prominently for Keyword Phrases related to your product or service with an effective multi layered Search Engine Optimization (SEO) campaign. There are three basic steps to on-page and off-page SEO:
- Optimize your web pages with keywords in the page titles, meta tags, headlines, content and Urls
- Link your web pages to each others using keyword phrases;
- Acquire keyword optimized in-bound links from industry authority sites that point to your site.
All three steps are important, but the third step – acquiring keyword optimized in-bound links (IBL’s) – is the most important step. Unfortunately, most people don’t understand this or just do this step all wrong. The best ways to acquire in-bound links to your website are:
- Linking your website with influential websites within your industry.
- Listings in the best Internet Directories like Yahoo’s Directory and local “authority directories”.
- Distributing articles, press releases and information related to your product or service.
- Syndicating ie; listing your articles and information on major Article Portals.
Carefully selected links from the right websites will definitely boost your rankings tremendously. Stay safe by only seeking links to and from quality websites related to your website’s topic. Be patient with your website’s SEO as it takes time and effort, but it’s well worth the investment because of the quality visitors around the clock.
5. Do you have Social Networking, Online Intelligence & Web Analytic Strategies?
Social networking on the Internet is a great way to get in front of audiences who are discussing topics related to your expertise, products or services. It is without doubt the most powerful way to get in front of your audience on the Internet. Technologies like Twitter, Facebook and You Tube make it easy for you to connect with your ideal customer.
In conclusion, it is not about Broadcasting your website any more. It is goes beyond that to Interacting and Engagingyour clients. Affordable and easy to use Web Intelligence Tools can be used to automatically scan the Internet daily and provide you with a list of these Online Networking opportunities. For example, you can use hootsuite.com to broadcast your content including your articles, special offers etc. to all the social network sites with a push of a button. You are interacting with your customers and engaging them as they respond to your offers or share your information within their circle of influence.
“I believe that in this time and age it is not worth your while being on the web unless you are a spider” – Michael Yacoub