Two Day Deep Dive Workshop

a blue ocean of unlimited potential

 Blue Ocean Strategy Deep Dive Seminar!

Our next Blue Ocean Strategy Conference will be held at the Outrigger Resort Fiji. The five-day program includes flights, accommodation, two-day Blue Ocean Strategy Conference and one-day golf event plus a number of exciting activities

You will learn Blue Ocean Strategy breakthrough concepts and unlock a leap in value for your business that will help you stay relevant to your customers, create new market space and leave the competition behind. Our training programs will help you understand the intricacies of current business trends and patterns. You will learn how to apply strategic blue ocean thinking and successful value innovation for your business, your team and your leadership.

You will learn how to make strategic moves with the essential tools and tactics to build a scalable, sustainable and profitable future.




Blue Ocean Strategy® is the international best practice in innovation strategy. It liberates businesses from the costly battles of head-to-head competition (red oceans) to create untapped demand and profitable growth away from the competition (blue oceans).

This accelerated Blue Ocean Strategy workshop provides you with two solid days of strategic thinking, experiential techniques and knowledge gaining with other business leaders. You will acquire an in-depth understanding of how to apply the tools and methodologies to break through conventional competitive markets to new horizons of uncharted waters.

This workshop will prepare business professionals to become skilled within the Blue Ocean Strategy methodology which will ultimately lead to dramatically improving the overall efficiency and effectiveness of the business.


You can expect to:

  • Learn how to systematically apply Blue Ocean Strategy principles, frameworks, tools and methodologies using real-world case studies and examples.
  • Immediately apply your learning to your existing business and work on ideas that have direct relevance to your business within the workshop environment.
  • Directly experience the Blue Ocean Strategy formulation process under the guidance of Qualified and Accredited Practitioners.
  • Learn how to create defensible, uncontested market space.
  • Work in a highly interactive, dynamic, small group, team-based environment.
  • Create profitable ideas and expand your business acumen.
  • Leave with a road map to your Blue Ocean Strategy.

Workshop Date, Time & Investment

 23- 29 April, 2018

Trip Itinerary Will be Posted at later stage

Fee: $4,750.00 inc GST

2-Day Deep Dive Workshop Agenda

Introduction to Blue Ocean Strategy Shifting the focus from customers to non-customers
Explore the underlying logic and process behind Blue Ocean Strategy The Six Paths Framework
The Pioneer-Migrator-Settler Map Reconstructing market boundaries
Capturing the current state-of-play at the portfolio level Visual Exploration
The ‘As Is’ Strategy Canvas Capturing noncustomer insights using the Six Paths Framework in fieldwork
Capturing the current state-of-play at the offering level ERRC Grid & ‘To Be’ Strategy Canvas
The Buyer Experience Cycle & Buyer Utility Map Value Innovation: The simultaneous pursuit of differentiation and low cost
Visual Strategy Fair How to plan and lead a Visual Growth Strategy

What will I receive in the workshop?

  • Participants workbook
  • Experiential team work
  • Many cases and examples
  • Blue Ocean Strategy Dictionary
  • Detailed Case Study Template
  • Blue Ocean Strategy Charts
  • Connection with local and international business leaders
  • Coaching Sessions – 2 hrs of individual support post workshop
  • 12 months online access to additional Blue Ocean Strategy resources
  • Lunch and refreshments


There are no prerequisites so whether you’ve read the Blue Ocean Strategy book several times, or not at all, this workshop focuses on the practical use and application of the intuitive BOS tools to your business. Once you’ve registered we will send you pre-reading material.

Who’s It For?

Senior Managers, Business Owners, Entrepreneurs and MBA Students

The workshop is ideal for business professionals who like to think differently. It will stimulate your creative inspirations to come up with breakthrough strategic moves that can render the competition irrelevant while creating profitable & new uncontested market space.

Our methodology is charged by our passion to excel and develop through rigorous research and client work across a variety of industries. We strongly believe that developing our clients sound innovation capabilities is essential to sustain and grow the business and for the benefit of the people and society.


Michael Yacoub
Managing Director, Blue Ocean Strategy Consulting & Advantex360

With over 25 years’ experience Michael is the trusted advisor and strategist for several leading enterprises and SMEs in various industries…read more about Michael Yacoub.

  • Business building and leadership expert
  • Owned and operated several multi-million dollar businesses
  • Author of more than 35 business development books and publications
  • Winner of Telstra Business and ASX Enterprise Awards
  • Accredited Blue Ocean Strategy Consultant
Business Coach - Michael Yacoub

Registration for the Blue Ocean Strategy 2-Day Deep Dive Workshop

Instructions: To apply for our 2-day 'Deep Dive' workshop please complete your details using this form. Once registered you will receive further details along with an invoice from Blue Ocean Strategy Consulting.
  • Price: $ 4,750.00
    The total workshop price is $4,750.00 inc GST
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